What’s your why?

How to find your true purpose, passion and motivation in nonfiction writing  Have you ever noticed that people will often ask about what you’re writing, but rarely why you’re writing it? Even when you mention you’re writing a book – a whole book – have you...

Making a Scene in Your Memoir

How to know what to keep and what to cull Let’s get straight into it. Memoirs are highlight reels, not hefty director’s cuts. Nobody wants to read a day-by-day account of your life. I don’t care if you’re Taylor Swift or Jeff Goldblum (two celebs I’m very curious...

Does Reading Make You a Better Writer? Avoiding the Creativity Trap

Reading as a writer We are big believers in the importance of reading as writers. We have talked about it many times before, such as in this blog, but are there any pitfalls? Of course there are, nothing is perfect. Before we begin, it is important to reinforce the...

Advances in AI and how to use it selectively

You can’t avoid AI anymore Back in May we posted about our decision to stop using AI at all in our business. As a creative business that focuses on the wellbeing benefits of writing, it just didn’t fit with our values. As with all technology though, it...

7 books you might want to read about writing nonfiction

As a writer, you can never read too much. Reading is like … well, erm, I won’t cobble together a simile to describe how I feel about reading as a writer, because Pam Allyn’s is unbeatable and worth repeating: “Reading is like breathing in; writing is like breathing...