How to identify the target audience of your nonfiction book

Getting to know your target audience Books are written to be read. Imagine! So writing your book without a thought for your reader and expecting them to like it all the same would be like knitting your friend a jumper without checking their size, style or colour...

Writer’s Block Busters

Writer’s block is something that impacts all writers at some point, but is there really such a thing? Many famous writers have written about the concept of writer’s block, usually implying that you just have to push through, like Lev Grossman: “When...

International Writer’s Day

International Writers’ Day – a bit of history International Writers’ Day is on 3rd March. It was first celebrated in 1986 and was created by The International Congress of PEN Club (PEN standing for Poets; Essayists; Novelists), an organisation that...

Audience research for nonfiction writers

Audience research for nonfiction writers The unexpected key to success If there’s one thing you take away from this blog, dear writers, please let it be this: audience research is too important to overlook. Knowing who you’re writing for can shape nearly every aspect...