4 Ways to Develop Structure in your Nonfiction Writing

With the help of a cartographer, an artist, a theorist, and a magician  Structure – the order, organisation and connections between parts of text – has an important role in your reader’s journey and heightens their understanding and enjoyment of your...

How to identify the target audience of your nonfiction book

Getting to know your target audience Books are written to be read. Imagine! So writing your book without a thought for your reader and expecting them to like it all the same would be like knitting your friend a jumper without checking their size, style or colour...

Audience research for nonfiction writers

Audience research for nonfiction writers The unexpected key to success If there’s one thing you take away from this blog, dear writers, please let it be this: audience research is too important to overlook. Knowing who you’re writing for can shape nearly every aspect...